Reservations

Platform

April - July (2023)

Overview:

Tools

Cherry Hill sought to enhance the customer experience for reserving, booking, and accessing reliable information about available experiences.

Method Overview

User Testing
Survey Data
Interviews

Prototyping
UX Copywriting
UX Architechture

Problem

Cart abandonment was high
Users were skeptical about the sites legitimacy & security
Information was unclear & inconsistent
Visually unappealing

Solution

My greatest focus was on making sure the flow from site to checkout was as intuitive and seamless as possible, addressing huge road blocks for customers and follow through, and making checkout convenient and safe.

First

We kept the entry point simple and isolated user interaction to prevent overwhelming the user.

Next, I made the interactions on the locations page, work for the user. Adding elements that clearly display status and availability.

I carried these patterns to the package selection page, designing the layout to answer the questions frequently brought up through user feedback.

Lastly

Implemented features that let users easily review and update crucial information during checkout.
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While introducing multiple payment options to improve convenience and increase conversions.

A Deeper Look ~

Take a behind-the-scenes look at the research and preparation that informed my decisions, along with the reasoning behind each choice.